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  • 《2021年中国互联网家装消费趋势白皮书》发布 德施曼蝉联天猫家用五金品牌TOP1

    2021年09月28日 11:59:52   来源:皇冠买球平台资讯

      FENGMIAN | 《2021NIANZHONGGUOHULIANWANGJIAZHUANGXIAOFEIQUSHIBAIPISHU》

      9月14日,第一财经商业数据中心(CBNData)联合天猫发布《2021年中国互联网家装消费趋势白皮书》。基于消费大数据,洞察互联网家装行业的消费升级与人群更迭,提炼出标准化、个性化、智能化、健康化等七大消费新趋势,并对未来提出四大维度的展望。而在这场互联网家装消费趋势洞察中,五金市场中的头部品类——智能锁逐渐崭露头角。根据CBNData消费大数据显示,近三年来家用五金的消费规模稳步扩增,锁具消费占据半壁江山。

      TUYUAN:《2021NIANZHONGGUOHULIANWANGJIAZHUANGXIAOFEIQUSHIBAIPISHU》

      同时,较整体而言,五金市场的头部品牌呈现出更快增速,“强者恒强”的发展态势越来越明显。其中,智能锁作为先锋正在加速品牌化进程,表现为在2020年—2021年天猫品牌家用五金TOP5品牌榜中,有三家智能锁品牌同时上榜,而德施曼连续两年蝉联品牌榜单TOP1,市场份额增速达50%。第二名凯迪仕市场份额增速为15%。

      TUYUAN:《2021NIANZHONGGUOHULIANWANGJIAZHUANGXIAOFEIQUSHIBAIPISHU》

      ZHINENGSUOXINGYETOUBUXIAOYINGYUELAIYUEXIANZHUDETONGSHI,BUKEHULVEDESHI,ZAIZHUJIANBEIDAKAIDESHICHANGBEIHOU,XIAOFEIZHEXUQIUZHENGZAIBUDUANTIGAO,XINGYEMENJIANYEZAICHIXUTISHENG。

      RUCIBEIJINGXIA,DAZAOZISHENPINPAILI,ZHANLINGXIAOFEIZHEXINZHI,SHIZHINENGSUOQIMOUQIUZHANGQIFAZHANDEJIHUIGUANJIAN。ERZENGQIANGPINPAILI,ZEXUYAOZAIQINGXIJINGZHUNDEPINPAIDINGWEIJICHUSHANG,JIANCHICHANPINCHUANGXIN,JIAQIANGYUXIAOFEIZHEDEHUDONG,BINGCHUANGZAOPINPAIJIAZHI。

      TUYUAN:《2021NIANZHONGGUOHULIANWANGJIAZHUANGXIAOFEIQUSHIBAIPISHU》

      YIPAIMINGDIYIDEZHINENGSUOPINPAIDESHIMANWEILI,CHANPINCENGMIAN,WEIRAOYONGHUTIYANZHANKAICHANPINCHUANGXIN,CHIXUDAZAOMANZUYONGHUSHENGJIXUQIUDEYINLINGXINGCHANPIN;HUDONGCENGMIAN,ZHONGSHIYUXIAOFEIZHEDEQUANFANGWEILITIGOUTONG,ZAISHENGENGXIANXIASHICHANGDETONGSHI,CHONGFENBUJUFANXIANSHANGMEITIQUDAO,LAJINYONGHUJULI;PINPAICENGMIAN,SHIZHONGZHILIYUDAZAOZHUANYEDE、ANQUANDE、GAODUANDEPINPAIXINGXIANG,FUHENIANQINGYIDAIDUIGAOPINZHISHENGHUOFANGSHIDEZHUIQIU。

      WEILAI,ZHINENGSUOXINGYEJIANGHUICHIXUSHENGJI。DANGXINGYEYUELAIYUECHENGSHU,TOUBUXIAOYINGYEHUIYUELAIYUEMINGXIAN,PINPAIDELILIANGYEHUICHONGFENZHANXIANCHULAI。RANER,PINPAISUZAOSHIYIGEZHANGQIDEGUOCHENG,ZHINENGSUOYOUSHIYIKUANNAIYONGXINGDECHANPIN,XUYAOZAIZHANGQIDESHIYONGZHONGCAINENGJIANLIDUICHANPINPINPAIDERENZHI。SHENHUAPINPAIXINZHIJIANSHE,GOUZHUZHANGQIPINPAILISHIFAZHANDEGUANJIAN。

      WENZHANGNEIRONGJINGONGYUEDU,BUGOUCHENGTOUZIJIANYI,QINGJINSHENDUIDAI。TOUZIZHEJUCICAOZUO,FENGXIANZIDAN。

    [编号: X058-2]
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